Peace Hunter
Top Finalist in the Artlist Studio Challenge
Co-creator Marco Ibrahimo
Watch the short moviePersonal portfolio · Partner, Engaging Boost
Marco Ibrahimo
Creative Strategy & Brand CommunicationAI Workflows & Systems ThinkingIndependent Product Development
I began in creative communication at SPiQ, where I was an early partner and worked across strategy, copywriting and client relationships for local and international brands.
My work later took me into international logistics, where I saw how much depends on clear communication between teams, partners and operations. That experience sharpened my interest in systems and technology, particularly the everyday problems that better workflows could solve.
Today, I bring those perspectives together through creative work and the independent products I'm developing.
Brands and companies I’ve worked with
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Films
Independent Products & Systems Development
My experience across creative work and real-world operations shapes how I approach product development: understand the problem, work with existing processes, and build practical solutions.
Freight-tech: Shipment Communication Intelligence
An independent freight-tech product exploring how teams can turn fragmented shipment updates, exceptions and handovers into clearer, client-ready communication.
As Founder & Product Lead, I lead product discovery, workflow design, functional requirements, UX decisions and prototype development.
Pre-launch · Prototype development
AI-assisted Construction Estimating
An independent product exploring AI-assisted estimating for construction and renovation professionals, built around their existing budgeting methods and keeping human review at the centre.
As Project Initiator & Automation Design Lead, I focus on process discovery, functional design, automation requirements, workflow architecture and structured validation.
Pre-launch · Prototype development
AI Workflows & Practical Systems
Practical solutions I developed independently for the challenges in my own operational work.
Personal initiatives, not official Manica systems or company-wide implementations.
Excel-based Operational Tracking
- The problem
- Each operation has different movements, documents and exceptions to follow.
- The method
- Tailored Excel structures bring that information into one view, making status and exceptions easier to track.
MovementsDocumentsStatus
One operational viewExceptions in focus
AI-Assisted Document Verification
- The problem
- Missing details and inconsistencies can be difficult to spot across documents.
- The method
- AI provides a second layer of checking. I review the findings and retain final human validation.
Source documents
AI cross-check Flag gaps & inconsistencies
Human review & validation
Three-Stage Shipment Reconciliation
- The problem
- Quantities and documents can diverge between origin, carrier and delivery.
- The method
- Compare all three records, identify discrepancies and investigate before final validation.
Follow the shipment
Establish the starting point: the loaded quantity and origin documents.
How I Approach
Product Development
The Automation Foundry Method (AFM) guides how I research problems, understand existing processes, develop prototypes and validate their usefulness.
- Find the problemStart with a real point of friction.
- Understand the processMap information, decisions and exceptions.
- Design the solutionSet rules, AI boundaries and human oversight.
- Validate in practiceTest usefulness, accuracy and control.